Chop
A Disney MagicBand-inspired experience for retail.
Product: Personalized customer experiences existed on the web for decades but were nonexistent in everyday retail. I saw an opportunity in fast casual, the fastest-growing food segment, to change that. Using beacon technology, Chop recognized customers the moment they walked in, offering personal greetings, a personalized menu, one-tap reorder, and skip the line. We deployed to ~30 locations in San Francisco.
The Ordering Experience
A streamlined ordering flow that let customers browse a personalized menu, customize items, and check out in seconds — designed to feel as fast as pointing at the counter.
Purposeful Permission Design
Our first onboarding flow front-loaded permission dialogs, asking for location and notification access before users understood the value.
After five iterations, we moved the notification ask inline on the order status screen — letting users opt in naturally after their first purchase.
Offline Experience Design
Users in busy restaurants often lost connectivity. We designed graceful degradation so orders were never lost.
Contextual, Location-Aware Experience
Beacon technology let us recognize customers on arrival, enabling personal greetings and one-tap reorder.
